Back in 1997 there were about 1 million website and 10 years on there were over 150 million.   Between 2007 to 2015 there was an increase in mobile websites rising from 1 million to over 150 million.   It’s an undeniable trend that you cannot turn your nose up at.

For riding centres looking to engage with their customers it is a no brainer to implement a mobile website as each and every customer that walks through your door has a smartphone.

mobile-phone-compatible-websites-for-riding-centres-and-livery-yardsThe rapid changes in technology happen over night and trends follow quickly.  What was a dream one day becomes normal the next.  To disregard this new means of browsing is to commit business suicide.

Your customer is now on the move more than ever and has less time to sit down and engage in conversation let alone read a magazine so you need to communicate with them as they travel through their day.   These tiny interactions that we are all bombarded with have a huge effect on us and we are now used to receiving constant marketing on any device we use.

Google is the most notable of all internet search engines and drives ideas forward. The complex algorithms that calculate search results for us now take into account the fact that you site is or isn’t mobile device compatible.

Comparing a mobile website to an app

Mobile phones and websites display across the board. All phones display those compatible sites, but this story is not true for mobile apps.    Mobile apps vary from platform to platform e.g Apple to Android and quite often a App won’t work or will be buggy on varying Android devices as they are running different operating systems.

Compared to a few years back mobile websites are fully functional and feature rich.  There is very little loss of visual stimulus and a user could engage in everything from watching video to buying online.

A fast website

A fast website is more important than ever and is something you often don’t understand or achieve when using the free website builders available to you.

Page size, code quality, image sizes all add up to make your page load and it is this load time that is assessed by Google. If you are delivering a poor , slow experience you will be penalised and ranking may be lower.