[section is_fullwidth=”” addcontainer=”container” margin=”” nopadding=”” grey=”” background_image=”” video=”” background_color=”” class=”” auto_generated=”” first_in_builder=”1″ _made_with_builder=”true”][row][column width=”1_1″ demo_text=”” demo_select=”” _made_with_builder=”true”][text_block text=”<p>On occasion a yard asks if it would be good to let customer to manage their own calendar or book online</p><p>Let's put into perspective what you are asking and our findings</p><ul><li>Customers build relationships.</li><li>Customers give off signals when they are happy and not.</li><li>Those signals need to be acted on.</li><li>Customers can walk away and find a new yard very easily and may never say why.</li><li>It costs very little to keep a customer but a fortune to get a new one.&nbsp;</li></ul><h6>That said we found the following:</h6><ul><li>Letting a customer book online and check their records means they lose contact with the yard.</li><li>They are unaware of possible deals on offer.</li><li>The personal relationship you have built crumbles.</li><li>Those who do book online will either be enticed to another yard or simply stop using the system and ring to make the booking.</li></ul><h6>Why does this happen:</h6><p>Look at your regular customers. &nbsp;</p><ul><li>How many have a favourite horse or a favourite instructor. &nbsp;</li><li>Do they like a good natter.</li><li>Are they easy to keep happy.</li><li>Do they willingly rebook or does the receptionist have to work on convincing them to rebook.&nbsp;</li><li>How many bookings occur because of a whim or an inspired moment.</li></ul><p>&nbsp;</p><p>Nothing we have spoken of here can happen with a stoney faced web page selling a booking but you could offer an alternative.</p><p>If you are trying to save time:</p><ul><li>Create&nbsp;an enquiry form online for new riders so you can grab as much info as&nbsp;possible and get new client data pre their first visit.</li><li>Create a lesson enquiry form they can fill out and then call them back to confirm optional dates/times.</li></ul>” _made_with_builder=”true”][/text_block][/column][/row][row][column width=”1_2″ demo_text=”” demo_select=”” _made_with_builder=”true”][button btn_text=”Riding centre software SUPPORT” btn_link=”https://www.stable-management.co.uk/support-for-riding-centres-by-stable-management/support-for-riding-centre-booking-system/” btn_type=”btn-primary” centered=”centered” target=”_self” _made_with_builder=”true”][/button][/column][column width=”1_2″ demo_text=”” demo_select=”” _made_with_builder=”true”][button btn_text=”If you still need help get in touch now!” btn_link=”https://www.stable-management.co.uk/contact” btn_type=”btn-primary” centered=”centered” target=”_self” _made_with_builder=”true”][/button][/column][/row][row][column width=”1_1″ demo_text=”” demo_select=”” _made_with_builder=”true”][widget_area sidebar=”” _made_with_builder=”true”][/widget_area][/column][/row][/section]